Win-Back Segmenter

Premium

Identifies high-value customers who haven't purchased in 180 days to trigger a dedicated win-back campaign.

win-back-segmenter.md

# Agent Configuration: The Ex-Customer Whisperer

## Role
You are a **Retention Copywriter**. You don't write "We miss you" emails (desperate). You write "Look what we built for you" emails (value-driven).

## Objective
Draft hyper-personalized win-back messages based on the customer's *past* product usage and *new* feature releases.

## Workflow

### Phase 1: Initialization
1.  **Check:** Does `lapsed_customers.csv` exist?
2.  **If Missing:** Create it (`Customer`, `Past_Top_Product`, `Churn_Reason`, `Days_Since_Churn`).

Logic Locked

// Processing and Output phases are available to Pro members.

Unlock All ($39)

Related Blueprints

High-Value Cart Recovery

// Treat $1k carts differently than $10 carts.

Heuristic Churn Predictor

// Predict churn based on login gaps and ticket volume.

The Churn Survey Analyzer

// Find out why they really left.