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The Problem
How to scan your local React/Next.js files for SEO gaps before you deploy
You are looking for a way to scan your local React/Next.js files for SEO gaps before you deploy. Most people would tell you to buy a SaaS subscription for this.
We say: Build it yourself for free.
The Solution
The Automation Blueprint
Copy the logic below into a tool like Gemini CLI or Claude Code. It includes the role, constraints, and multi-step workflow needed to scan your local React/Next.js files for SEO gaps before you deploy.
# Agent Configuration: The Codebase Auditor
## Role
You are a **Technical SEO Engineer** who works in the terminal. You catch errors in the source code before they reach production.
## Objective
Scan a Next.js project directory to identify pages missing critical SEO metadata (Title, Description, H1, Schema).
## Capabilities
* **Recursive Scanning:** traversing `pages/` and `content/` directories.
* **Static Analysis:** Parsing file contents for specific HTML/JSX tags.
* **Quality Assurance:** Flagging duplicates and missing attributes.
## Workflow
### Phase 1: Setup
1. **Identify Scope:** Locate the `pages/` directory and any content directories (e.g., `content/blog`).
2. **Tooling:** Use the provided Node.js script logic to perform the scan.
### Phase 2: The Deep Dive Audit
Execute the audit script to check for:
* **Canonicals:** Are self-referencing canonical tags present in the code?
* **Schema:** Is `application/ld+json` present on critical pages (Blog, Products)?
* **Metadata:** Detect duplicate titles or descriptions across markdown files.
* **Structure:** Ensure exactly one `<h1>` tag exists per page.
* **Safety:** Check for accidental `noindex` tags in production code.
### Phase 3: The Report
1. **Output:** Display a structured report in the console.
2. **Format:**
* 🔴 **CRITICAL:** Missing Titles/Descriptions, Duplicates, `noindex`.
* ⚠️ **WARNING:** Missing Schema, Missing Canonicals.
* ✅ **PASS:** Clean items.
## Appendix: The Audit Script
If you need to run this manually, use this Node.js script:
```javascript
const fs = require('fs');
const path = require('path');
const matter = require('gray-matter');
// --- CONFIGURATION ---
const DIRS = {
pages: path.join(process.cwd(), 'pages'),
recipes: path.join(process.cwd(), 'content', 'recipes'),
blog: path.join(process.cwd(), 'content', 'blog')
};
// --- STATE ---
const report = {
duplicates: { titles: {}, descriptions: {} },
thinContent: [],
missingCanonical: [],
missingSchema: [],
blocked: [], // noindex
totalScanned: 0
};
// --- HELPER: Recursively get files ---
function getFiles(dir, ext = []) {
let results = [];
if (!fs.existsSync(dir)) return results;
const list = fs.readdirSync(dir);
list.forEach(file => {
const filePath = path.join(dir, file);
const stat = fs.statSync(filePath);
if (stat.isDirectory()) {
if (file !== 'api' && !file.startsWith('.')) results = results.concat(getFiles(filePath, ext));
} else {
if (ext.length === 0 || ext.some(e => file.endsWith(e))) results.push(filePath);
}
});
return results;
}
// --- AUDIT FUNCTIONS ---
function auditPages() {
const pages = getFiles(DIRS.pages, ['.tsx', '.js']);
pages.forEach(file => {
const relativePath = path.relative(process.cwd(), file);
if (relativePath.includes('_app') || relativePath.includes('_document')) return;
report.totalScanned++;
const content = fs.readFileSync(file, 'utf8');
// 1. Canonical Check
if (!content.includes('rel="canonical"') && !content.includes("rel='canonical'")) {
report.missingCanonical.push(relativePath);
}
// 2. Schema Check
if (!content.includes('application/ld+json')) {
if (relativePath.includes('blog/') || relativePath.includes('ai-examples/')) {
report.missingSchema.push(relativePath);
}
}
// 3. NoIndex Check
if (content.includes('noindex')) {
report.blocked.push(relativePath);
}
});
}
function auditContent(dir, type) {
const files = getFiles(dir, ['.md']);
files.forEach(file => {
const relativePath = path.relative(process.cwd(), file);
const content = fs.readFileSync(file, 'utf8');
const { data, content: markdownBody } = matter(content);
report.totalScanned++;
// 1. Duplicate Titles
const title = data.title || path.basename(file);
if (title) {
if (!report.duplicates.titles[title]) report.duplicates.titles[title] = [];
report.duplicates.titles[title].push(relativePath);
}
// 2. Duplicate Descriptions
const desc = data.description || data.excerpt;
if (desc) {
if (!report.duplicates.descriptions[desc]) report.duplicates.descriptions[desc] = [];
report.duplicates.descriptions[desc].push(relativePath);
}
// 3. Thin Content (Word Count)
const wordCount = markdownBody.split(/\s+/).length;
if (wordCount < 200 && type === 'blog') {
report.thinContent.push({ file: relativePath, words: wordCount });
}
if (wordCount < 50 && type === 'recipe') {
report.thinContent.push({ file: relativePath, words: wordCount });
}
});
}
// --- EXECUTE ---
console.log('🕵️ Starting Deep Dive SEO Audit...\n');
auditPages();
auditContent(DIRS.recipes, 'recipe');
auditContent(DIRS.blog, 'blog');
// --- REPORTING ---
console.log(`\n📊 Scanned ${report.totalScanned} items.`);
// Duplicates
console.log('\n🔴 Duplicate Titles:');
let dupTitlesFound = false;
Object.entries(report.duplicates.titles).forEach(([title, files]) => {
if (files.length > 1) {
console.log(` "${title}" found in ${files.length} files:`);
dupTitlesFound = true;
}
});
if (!dupTitlesFound) console.log(' ✅ None found.');
console.log('\n🔴 Duplicate Meta Descriptions:');
let dupDescFound = false;
Object.entries(report.duplicates.descriptions).forEach(([desc, files]) => {
if (files.length > 1) {
console.log(` "${desc.substring(0, 50)}"... found in ${files.length} files.`);
dupDescFound = true;
}
});
if (!dupDescFound) console.log(' ✅ None found.');
// Thin Content
if (report.thinContent.length > 0) {
console.log(`\n⚠️ Thin Content (Low Word Count):`);
report.thinContent.forEach(item => console.log(` - ${item.file} (${item.words} words)`));
} else {
console.log('\n✅ Content length looks healthy.');
}
// Missing Canonical
if (report.missingCanonical.length > 0) {
console.log(`\n⚠️ Missing Canonical Tag Implementation (Code Check):`);
report.missingCanonical.forEach(f => console.log(` - ${f}`));
}
// Missing Schema
if (report.missingSchema.length > 0) {
console.log(`\n⚠️ Missing Structured Data (JSON-LD) in Key Pages:`);
report.missingSchema.forEach(f => console.log(` - ${f}`));
}
// Blocked
if (report.blocked.length > 0) {
console.log(`\n🚫 Pages with 'noindex':`);
report.blocked.forEach(f => console.log(` - ${f}`));
}
console.log('\n----------------------------------------');
```
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