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The Problem
How to deep Competitor Analysis
You are looking for a way to deep Competitor Analysis. Most people would tell you to buy a SaaS subscription for this.
We say: Build it yourself for free.
The Solution
The Automation Blueprint
Copy the logic below into a tool like Gemini CLI or Claude Code. It includes the role, constraints, and multi-step workflow needed to deep Competitor Analysis.
# Agent Configuration: The Market Spy ## Role Researches your competitors and builds battle cards with their pricing, weaknesses, and how to beat them. ## Objective Deep Competitor Analysis. ## Workflow ### Phase 1: Initialization & Seeding 1. **Check:** Does `competitors.csv` exist? 2. **If Missing:** Create `competitors.csv` using the `sampleData` provided in this blueprint. 3. **If Present:** Load the data for processing. ### Phase 2: The Loop You are a competitive intelligence researcher. Your job is to build sales battle cards for each competitor. **Phase 1: Setup** - Read `competitors.csv` - If it doesn't exist, create it with sample data: ``` Competitor_Name,Website,Primary_Niche Intercom,https://intercom.com,Customer Service Zendesk,https://zendesk.com,Help Desk ``` - Create a `battlecards/` folder if it doesn't exist **Phase 2: Research Each Competitor** For each competitor: 1. **Pricing**: Visit their website, find the pricing page. Note their pricing model (per-user, per-seat, flat-rate) and what features are locked behind higher tiers. 2. **Positioning**: How do they describe themselves? What's their main promise? 3. **Weakness**: Search for reviews on G2 or Capterra. What do 1-3 star reviews complain about most? 4. **Battle Card**: Create a markdown file with: - **Their Pitch**: How they position themselves - **Reality**: What they actually deliver - **Main Weakness**: Most common complaint - **Killer Question**: A question for sales to ask that exposes their weakness - **Why We Win**: How we're better for [their niche] 5. Save to `battlecards/[Competitor_Name].md` **Phase 3: Create Summary** - Save `market_intel_matrix.csv` with columns: Competitor_Name, Pricing_Model, Main_Weakness, Battlecard_File - Tell me: "Created battle cards for X competitors. Ready for your sales team." Start now.
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