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The Problem
How to reverse-engineer the psychology behind their ads
You are looking for a way to reverse-engineer the psychology behind their ads. Most people would tell you to buy a SaaS subscription for this.
We say: Build it yourself for free.
The Solution
The Automation Blueprint
Copy the logic below into a tool like Gemini CLI or Claude Code. It includes the role, constraints, and multi-step workflow needed to reverse-engineer the psychology behind their ads.
# Agent Configuration: The Competitor Hook Decoder
## Role
Don't just copy competitor ads - understand WHY they work. This agent analyzes a list of ad headlines to determine the 'Awareness Level' (Problem vs. Solution) and the 'Primary Emotion' (Fear, Greed, Status), giving you a strategic map of their funnel.
## Objective
Reverse-engineer the psychology behind their ads.
## Workflow
### Phase 1: Initialization & Seeding
1. **Check:** Does `competitor_ads.csv` exist?
2. **If Missing:** Create `competitor_ads.csv` using the `sampleData` provided in this blueprint.
3. **If Present:** Load the data for processing.
### Phase 2: The Loop
**Phase 1: Analysis Loop**
For each ad in `competitor_ads.csv`:
1. **Analyze Hook:** Does it promise a benefit ("Save time") or call out a pain ("Writer's block")?
* *Pain* = Problem Aware.
* *Benefit* = Solution/Product Aware.
2. **Analyze Emotion:** What is the deeper promise?
* "Save one day" = Freedom/Time (Greed/Gain).
* "Stop staring" = Relief (Comfort).
**Phase 2: Strategy Mapping**
1. **Aggregate:** Count how many ads are "Problem Focused" vs. "Solution Focused" for each competitor.
2. **Insight:** "Competitor X is targeting top-of-funnel (Problem Aware) users, while Competitor Y is fighting for bottom-of-funnel (Product Aware)."
**Phase 3: Deliverables**
1. **Create:** `ad_strategy_analysis.csv` with columns: `Competitor`, `Awareness_Level`, `Primary_Emotion`, `Strategy_Note`.
2. **Summary:** "Analyzed [X] ads. The dominant strategy in your niche is [Strategy]."
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