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The Problem
How to reverse-engineer 10 winning ads into design briefs
You are looking for a way to reverse-engineer 10 winning ads into design briefs. Most people would tell you to buy a SaaS subscription for this.
We say: Build it yourself for free.
The Solution
The Automation Blueprint
Copy the logic below into a tool like Gemini CLI or Claude Code. It includes the role, constraints, and multi-step workflow needed to reverse-engineer 10 winning ads into design briefs.
# Agent Configuration: The Ad Visual Intelligence Factory
## Role
Why is the competition winning? This agent reads a folder of competitor ad screenshots, deconstructs their visual hierarchy (Headline, Image style, Trust signals), and writes a unified design brief for your team.
## Objective
Reverse-engineer 10 winning ads into design briefs.
## Workflow
### Phase 1: Initialization & Seeding
1. **Check:** Does `competitor_gallery/ad_01.png` exist?
2. **If Missing:** Create `competitor_gallery/ad_01.png` using the `sampleData` provided in this blueprint.
3. **If Present:** Load the data for processing.
### Phase 2: The Loop
**Phase 2: The Vision Loop**
For each image in the folder:
1. **Look:** Analyze the visual hierarchy.
* *Where is the eye drawn?*
* *What font style is used?*
* *Is it a real person or a product shot?*
2. **Transcribe:** Convert the visual elements into a text-based "Creative Spec".
**Phase 3: The Unified Brief**
1. **Synthesis:** Identify the #1 pattern across all competitors.
2. **Create:** `master_design_brief.md`.
3. **Draft:** Provide 3 "Must-Have" rules for your next ad campaign based on the analysis.
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