The Competitor Watchtower: Monitor Rivals on Autopilot

Getting Blindsided

Last quarter, I lost a deal I thought was in the bag. The prospect ghosted me.

Three weeks later, I found out why: My main competitor had quietly launched a "Lite" tier that was 50% cheaper than my entry price.

> TL;DR: I was tired of manually checking competitor websites. So I set up an automated "Watchtower." Now, an AI agent visits their pricing pages every morning and Slacks me if anything changes. I sleep better knowing I won't miss a beat.

They didn't announce it in a press release. They just changed a div on their pricing page.

I felt stupid. I should have known. But who has time to F5 refresh five different competitor websites every morning?

So, I built a Watchtower.

Step 1: The Early Warning System

Recipe: competitor-ad-library-spy

Marketing teams test messaging weeks before they change the product.

This agent checks the Facebook/Meta Ad Library. It flagged that my competitor was running ads with keywords like "Budget-Friendly" and "Startup Plan". That was the first signal.

Step 2: The Price Tracker

Recipe: competitor-pricing-alert-system

This is the boring, essential part. The agent visits their pricing URL every 24 hours.

It compares the text snapshot. If "Starting at $99" changes to "Starting at $49", it sends me a Slack alert. No more surprises.

Step 3: The War Room

Recipe: automated-swot-generator

Data is useless without synthesis. Once a month, I feed these updates into the SWOT agent.

It tells me: "Competitor X is pivoting to the low end. Their weakness is now *Enterprise Support*."

This gives me my counter-pitch: "I'm not the cheapest. I'm the one who actually picks up the phone."

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Value

I stopped reacting to the market and started anticipating it. Now, when a prospect says "They are cheaper," I already have the battlecard ready.