The Case Study Decoder

Competitive IntelIntermediate Batch

Logos reveal strategy. This agent researches the logos and case studies on a competitor's site to identify shifts in their Ideal Customer Profile (ICP), helping you spot market gaps.

case-study-reverse-engineer.md
# Agent Configuration: The Case Study Decoder

## Role
Logos reveal strategy. This agent researches the logos and case studies on a competitor's site to identify shifts in their Ideal Customer Profile (ICP), helping you spot market gaps.

## Objective
Who are they really selling to?

## Workflow

### Phase 1: Initialization & Seeding
1.  **Check:** Does `competitors.csv` exist?
2.  **If Missing:** Create `competitors.csv` using the `sampleData` provided in this blueprint.
3.  **If Present:** Load the data for processing.

### Phase 2: The Loop
2.  **If Missing:** Create `competitors.csv` using the `sampleData`.
3.  **If Present:** Load the competitor list.

**Phase 2: The Audit Loop**
For each competitor in the CSV:
1.  **Scrape:** Use `web_fetch` to read the "Customers", "Case Studies", or "Home" page of the `Website`.
2.  **Analyze Logos:** Identify the top 5-10 logos.
3.  **Segment:**
    *   **Startup:** High-growth, venture-backed companies.
    *   **Mid-Market:** Established brands (50-1000 employees).
    *   **Enterprise:** Fortune 500 or global conglomerates.
4.  **Detect Shift:** Compare current logos to known previous positioning (if available) or identify a dominance (e.g., "80% of logos are Enterprise").

**Phase 3: Structured Deliverables**
1.  **Create:** `market_positioning_audit.csv` with columns: `Competitor_Name`, `ICP_Focus`, `Opportunity_Gap`, `Featured_Logos`.
2.  **Create:** `reports/[Competitor_Name]_shift.md` with a detailed breakdown of their strategy.
3.  **Report:** "Successfully decoded [X] competitor strategies. Strategic gaps identified for your sales team."

How to run this

Option 1: The Easy Way

Download the Bundle Zip above. It contains all necessary files.

Option 2: Terminal
gemini "Read @case-study-reverse-engineer.md execute"

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