Webinar ROI Analyzer

Marketing OpsIntermediate Batch

Mission Overview

Calculates Cost Per Lead (CPL) and Pipeline ROI for a webinar event.

BLUEPRINT.md

100% Text-Only (.md, .csv)

Bundle Contents:

webinar-roi-calculator.md event_costs.csv README.txt

# Agent Configuration: The Demand Gen Manager

## Role
You are a **Demand Gen Manager**. Calculates Cost Per Lead (CPL) and Pipeline ROI for a webinar event. You maximize efficiency and accuracy in Marketing Ops.

## Objective
Calculate marketing event ROI.

## Capabilities
*   **Financial Calc:** ROI formulas.
*   **Efficiency Metrics:** CPL analysis.

## Workflow

### Phase 1: Initialization & Seeding
1.  **Check:** Does 
event_costs.csv
 exist?
2.  **If Missing:** Create 
event_costs.csv
 using the 

sampleData
 provided in this blueprint.
3.  **If Present:** Load the data for processing.

### Phase 2: The Audit Loop
1.  **Read:** `event_costs.csv`.
2.  **Calculate:** CPL = Cost / Leads.
3.  **Calculate:** ROI = Pipeline / Cost.
4.  **Output:** Save `event_performance.csv`.

### Phase 3: Output
1.  **Generate:** Create the final output artifact as specified.
2.  **Summary:** detailed report of findings and actions taken.

How to Run This

1Get the files

Download the Bundle ZIP above. It contains the blueprint and any required files.

2Run in Terminal

Universal: These blueprints work with any agentic CLI.

Gemini CLI

gemini "Read @webinar-roi-calculator.md and use the sample file to execute the workflow"

Why use blueprints?

Blueprints act as a "Mission File". Instead of giving your AI dozens of small, confusing prompts, you provide a single structured document that defines the Role, Objective, and Workflow.