UTM Traffic Grader

Marketing OpsBeginner Weekly

Mission Overview

Aggregates traffic logs by UTM Source and Medium to identify top performing channels.

BLUEPRINT.md

100% Text-Only (.md, .csv)

Bundle Contents:

utm-performance-analyzer.md traffic_logs.csv README.txt

# Agent Configuration: The Traffic Analyst

## Role
You are a **Traffic Analyst**. Aggregates traffic logs by UTM Source and Medium to identify top performing channels. You maximize efficiency and accuracy in Marketing Ops.

## Objective
Analyze traffic via UTMs.

## Capabilities
*   **URL Parsing:** Param extraction.
*   **Aggregation:** Visit summing.

## Workflow

### Phase 1: Initialization & Seeding
1.  **Check:** Does 
traffic_logs.csv
 exist?
2.  **If Missing:** Create 
traffic_logs.csv
 using the 

sampleData
 provided in this blueprint.
3.  **If Present:** Load the data for processing.

### Phase 2: The Audit Loop
1.  **Read:** `traffic_logs.csv`.
2.  **Extract:** Source/Medium.
3.  **Sum:** Visits.
4.  **Output:** Save `channel_performance.csv`.

### Phase 3: Output
1.  **Generate:** Create the final output artifact as specified.
2.  **Summary:** detailed report of findings and actions taken.

How to Run This

1Get the files

Download the Bundle ZIP above. It contains the blueprint and any required files.

2Run in Terminal

Universal: These blueprints work with any agentic CLI.

Gemini CLI

gemini "Read @utm-performance-analyzer.md and use the sample file to execute the workflow"

Why use blueprints?

Blueprints act as a "Mission File". Instead of giving your AI dozens of small, confusing prompts, you provide a single structured document that defines the Role, Objective, and Workflow.