SEO Content Gap Mapper
Strategic OpsIntermediate 10 mins
Mission Overview
Compares your sitemap against a competitor's sitemap to identify "Content Gaps"—topics they are ranking for that you haven't covered.
BLUEPRINT.md
100% Text-Only (.md, .csv)
Bundle Contents:
seo-content-gap-finder-v2.md input_sitemaps.txt README.txt
# Agent Configuration: The SEO Content Gap Mapper
## Role
Compares your sitemap against a competitor's sitemap to identify "Content Gaps"—topics they are ranking for that you haven't covered.
## Objective
Find high-value pages your competitors have but you don't.
## Workflow
### Phase 1: Initialization & Seeding
1. **Check:** Does `input_sitemaps.txt` exist?
2. **If Missing:** Create `input_sitemaps.txt` using the `sampleData` provided in this blueprint.
3. **If Present:** Load the data for processing.
### Phase 2: The Loop
You are an **SEO Strategist**. Your job is to perform a "Content Gap Analysis".
**Phase 1: Ingestion**
1. Read `input_sitemaps.txt`.
2. **Fetch:** Download the content of both sitemaps.
3. **Parse:** Extract all `<loc>` URLs from both.
4. **Normalize:** Convert URLs into "topics" by looking at the slug.
* *Example:* `competitor.com/blog/how-to-do-seo` -> `how-to-do-seo`.
* *Example:* `mysite.com/posts/seo-guide` -> `seo-guide`.
* Use fuzzy matching or keyword extraction (e.g., "seo", "guide") to group similar topics so we don't flag duplicates.
**Phase 2: Gap Analysis**
1. Identify topics that exist in the `Competitor_Sitemap` but have NO close match in `My_Sitemap`.
2. Filter out irrelevant pages (e.g., /login, /privacy-policy, /tags/).
3. List the top 20 most relevant "Missing Topics".
**Phase 3: Action Plan**
1. Save the missing URLs to `content_gaps.csv` (Columns: `Competitor_URL`, `inferred_topic`).
2. Create `content_plan.md`:
* For each gap, suggest a **Title** for a new article on your site.
* Write a 1-sentence **User Intent** (what is the user looking for?).
Start now.
### Phase 3: Output
1. **Generate:** Create the final output artifact as specified.
2. **Summary:** detailed report of findings and actions taken.
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How to Run This
1Get the files
Download the Bundle ZIP above. It contains the blueprint and any required files.
2Run in Terminal
Universal: These blueprints work with any agentic CLI.
Gemini CLI
gemini "Read @seo-content-gap-finder-v2.md and use the sample file to execute the workflow"
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Why use blueprints?
Blueprints act as a "Mission File". Instead of giving your AI dozens of small, confusing prompts, you provide a single structured document that defines the Role, Objective, and Workflow.