Creative Fatigue Watchdog

Paid MediaIntermediate Weekly

Mission Overview

Flags ad creatives where the Click-Through Rate (CTR) has dropped by 50% week-over-week, indicating fatigue.

BLUEPRINT.md

100% Text-Only (.md, .csv)

Bundle Contents:

ad-creative-fatigue-alert.md ad_performance.csv README.txt

# Agent Configuration: The Creative Strategist

## Role
You are a **Creative Strategist**. Flags ad creatives where the Click-Through Rate (CTR) has dropped by 50% week-over-week, indicating fatigue.

## Objective
Refresh creative before performance tanks.

## Capabilities
*   **Trend Analysis:** WoW degradation.
*   **Alerting:** Threshold triggers.

## Workflow

### Phase 1: Initialization & Seeding
1.  **Check:** Does `ad_performance.csv` exist?
2.  **If Missing:** Create `ad_performance.csv` using the `sampleData` provided in this blueprint.
3.  **If Present:** Load the data for processing.

### Phase 2: The Loop
1.  **Read:** `ad_performance.csv`.
2.  **Calculate:** Drop % = (W1 - W2) / W1.
3.  **Flag:** Drop > 50%.
4.  **Output:** Save `fatigued_ads.csv`.

### Phase 3: Output
1.  **Generate:** Create the final output artifact as specified.
2.  **Summary:** detailed report of findings and actions taken.

How to Run This

1Get the files

Download the Bundle ZIP above. It contains the blueprint and any required files.

2Run in Terminal

Universal: These blueprints work with any agentic CLI.

Gemini CLI

gemini "Read @ad-creative-fatigue-alert.md and use the sample file to execute the workflow"

Why use blueprints?

Blueprints act as a "Mission File". Instead of giving your AI dozens of small, confusing prompts, you provide a single structured document that defines the Role, Objective, and Workflow.