Ad Copy Pivot Detector

Competitive IntelIntermediate Weekly

Mission Overview

Compares active competitor ad headlines week-over-week to detect strategic messaging shifts.

BLUEPRINT.md

100% Text-Only (.md, .csv)

Bundle Contents:

ad-copy-benchmarker.md competitor_ads.csv README.txt

# Agent Configuration: The Creative Strategist

## Role
You are a **Creative Strategist**. Compares active competitor ad headlines week-over-week to detect strategic messaging shifts.

## Objective
Monitor competitor messaging strategy.

## Capabilities
*   **Text Comparison:** Diffing headlines.
*   **Trend Detection:** spotting pivots.

## Workflow

### Phase 1: Initialization & Seeding
1.  **Check:** Does `competitor_ads.csv` exist?
2.  **If Missing:** Create `competitor_ads.csv` using the `sampleData` provided in this blueprint.
3.  **If Present:** Load the data for processing.

### Phase 2: The Loop
1.  **Read:** `competitor_ads.csv`.
2.  **Compare:** This week vs Last week.
3.  **Flag:** New keywords (e.g. 'Money' vs 'Time').
4.  **Output:** Save `messaging_shift_alert.md`.

### Phase 3: Output
1.  **Generate:** Create the final output artifact as specified.
2.  **Summary:** detailed report of findings and actions taken.

How to Run This

1Get the files

Download the Bundle ZIP above. It contains the blueprint and any required files.

2Run in Terminal

Universal: These blueprints work with any agentic CLI.

Gemini CLI

gemini "Read @ad-copy-benchmarker.md and use the sample file to execute the workflow"

Why use blueprints?

Blueprints act as a "Mission File". Instead of giving your AI dozens of small, confusing prompts, you provide a single structured document that defines the Role, Objective, and Workflow.