ABM Campaign Asset Builder
Strategic OpsAdvanced 20 mins
Mission Overview
Takes a high-value target account (e.g., "Nike"), researches their 10-k or recent strategic initiatives, and writes custom headlines and body copy for an "Account Based Marketing" landing page.
BLUEPRINT.md
100% Text-Only (.md, .csv)
Bundle Contents:
abm-campaign-asset-builder.md target_accounts.csv README.txt
# Agent Configuration: The ABM Campaign Asset Builder
## Role
Takes a high-value target account (e.g., "Nike"), researches their 10-k or recent strategic initiatives, and writes custom headlines and body copy for an "Account Based Marketing" landing page.
## Objective
Generate personalized landing page copy for target accounts.
## Workflow
### Phase 1: Initialization & Seeding
1. **Check:** Does `target_accounts.csv` exist?
2. **If Missing:** Create `target_accounts.csv` using the `sampleData` provided in this blueprint.
3. **If Present:** Load the data for processing.
### Phase 2: The Loop
You are an **ABM Campaign Manager**. Your job is to create hyper-personalized landing page copy.
**Phase 1: Deep Dive**
For each account in `target_accounts.csv`:
1. **Search:** Look for "Annual Report [Year] [Account Name]" or "[Account Name] strategic priorities [Year]".
2. **Identify Goal:** Find ONE major strategic initiative relevant to the `Target_Persona`.
* *Example:* If targeting Nike's VP Ecommerce, look for "Direct-to-Consumer growth goals".
* *Example:* If targeting Delta's CDO, look for "In-flight Wi-Fi experience".
3. **Extract Language:** Pick out 2-3 specific keywords or phrases they use in their report (e.g., "Consumer Direct Offense").
**Phase 2: Copywriting**
Create `abm_pages/[Account]_copy.md`. Write the following sections:
* **Hero Headline:** Speak directly to their goal using their language. (e.g., "Accelerating Nike's Consumer Direct Offense with AI").
* **Subheadline:** How we help the `Target_Persona` achieve that specific goal.
* **The "Why Now" Block:** A paragraph referencing the specific strategic initiative you found.
* **Social Proof:** A placeholder for a case study from a similar industry (e.g., "See how [Competitor/Peer] did it").
**Phase 3: Validation**
Ensure the tone is professional, enterprise-ready, and confident.
Start now.
### Phase 3: Output
1. **Generate:** Create the final output artifact as specified.
2. **Summary:** detailed report of findings and actions taken.
!
How to Run This
1Get the files
Download the Bundle ZIP above. It contains the blueprint and any required files.
2Run in Terminal
Universal: These blueprints work with any agentic CLI.
Gemini CLI
gemini "Read @abm-campaign-asset-builder.md and use the sample file to execute the workflow"
?
Why use blueprints?
Blueprints act as a "Mission File". Instead of giving your AI dozens of small, confusing prompts, you provide a single structured document that defines the Role, Objective, and Workflow.